For our corporate analysis and final project we worked in groups to develop social media campaigns. For our corporate analysis my group and I work on Old Spice and for our final project we work on a social media campaign for The MAX. Working in groups can be a great and annoying thing to do. It is great that you are not responsible for it all on your own. However, depending on the group, the project can become very strenuous. The groups I worked with for these two projects turned out very well. We all split up the work and then collaborated everything to make it flow.
The biggest challenge that was encountered during these projects was time management for sure. Both projects were worked on during a busy time of the semester. One was close to finals and the other is due during finals week. Everyone is very hectic during this time frame so it very easy to stray away from our due dates and deadlines. Realizing how busy we were going to be during this time our groups split up the work equally between each member of the group. We would all complete our parts and then we would put it all together to finish the project. Other challenges were obviously making sure that everyone was doing an equal amount of work and everyone was able to send their part to each other on time. These were much easier than the time management problem though.
To analyze a corporation’s social media again I would definitely want more face time with my group than we were granted this time around. Granted we dealt with the time frames that were handed but next time I would hope to have more freedom with timing and meetings. I firmly believe we could have gotten a lot more done and we could have done better on everything if we had more face-to-face meetings. I feel, as a group, we would have been able to share more opinions and came up with better ideas for our projects.
If I had to create a social media campaign plan again I would hope for the same things as I just stated for the other project. However, for the campaign plan we did have adequate meeting time within our groups. I wish we had more time in general to make the project better. If we had one extra week to really solidify our plan. The fact that we did not have more time gave us more of a real world feeling though. That is definitely an advantage of the project. The next time I create a campaign I will definitely be more ready to take on the tasks and work faster on everything. Both these projects were definitely great experiences in making these projects and I foresee myself doing more of this in the future. Therefore, I am glad we had to do both in such a speedy manner because it made us think on our feet and work fast.
For the corporate analysis project I was responsible for Part 1 and Part 2. This was the introduction to our project as well as the communication channel audit. Part 1 allowed me to learn more about our company, Old Spice, and Part 2 allowed me to see all the channels they use to promote themselves though social media outlets. I feel by being responsible for these two parts I learned a lot about the company and got a feel for how they are successful social media channels. My group helped me execute my task by helping me research the company’s social media channels when we met in class. I do not believe they hindered me in anyway because we all did our share for the project and they would have no way to interfere with the parts I had to complete.
For our final project I was in charge of Part 4, which was the Timeline and Budget for our social media campaign plan. I enjoyed this role because I had to create the whole timeline and budget for our whole project. The group helped me execute my task when, we as a group, came up with our ideas for the plan. We decided all the social media outlets we were going to use for our plan and that allowed me to more efficiently create our timeline and budget. The only disadvantage I had with this project was that I had to wait for other members of our group to send me their final drafts of their parts. I waited on these so I could make sure that we were all still on the same page. They sent this to me a few days earlier so I cannot say that was a disadvantage. I was just ready to do it sooner but I definitely respect everyone’s busy schedules.
In the future I would definitely use a lot of ideas I have taken away from these two past projects. I think that it would be more effective to work with people I knew better. The groups I was in worked out very well but if I were to work with people I knew on a better level I feel like it would be easier to be on top of each other for deadlines and getting things to each other earlier. However, all in all I feel as if both projects have gone very well.
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